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by Cordon, Carlos

Type Book
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'Strategy Is Digital' presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data.

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Title Statements

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Summary

'Strategy Is Digital' presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data.

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Edition Statements

  • Publication Date:2016.

Publication Statements

  • Publisher(s):Springer
  • Place of Publication:Berlin
  • Language:eng
  • Publication Date:2016.

The Physical Object

  • Description:ix, 144 pages : : illustrations (black and white, and colour) ; : 25 cm.

Edition Identifiers

  • ISBN:9783319311319, 331931131X
  • oclc:on1226340370
  • LC Classification:HD30.2
  • Dewey Decimal:658.4/012

Subjects

Big data Strategic planning -- Data processing

Writers

Cordon, Carlos Caballero, Pablo Ferreiro Vilarino, Teresa

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