A framework for marketing management

by Kotler, Philip

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Title Statements

Full title :A framework for marketing management / Philip Kotler.

Edition Statements

Publication Date:©2012.
Edition:5th ed

Publication Statements

Publisher(s):Prentice Hall
Place of Publication:Boston
Language:eng
Publication Date:©2012.

The Physical Object

Description:xxiii, 332 p

Edition Identifiers

ISBN:9780132539302, 0132539306
oclc:ocn900804371
LC Classification:HF5415 .13 K87f 2012

Subjects

Case studies Commerce électronique Electronic commerce Handbooks and manuals Marketing -- Case studies. -- Management Marketing -- Études de cas. -- Gestion Marketing -- Guides, manuels, etc. -- G… Marketing -- Handbooks, manuals, etc. -… Marketing -- Management