A guide to starting your own complementary therapy practice

by Aldred, Elaine M.

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Title Statements

Full title :A guide to starting your own complementary therapy practice / Elaine M. Aldred ; forewords by Martin Young, Richard Blackwell.

Edition Statements

Publication Date:2007.

Publication Statements

Publisher(s):Churchill Livingstone
Place of Publication:Edinburgh
Language:eng
Publication Date:2007.

Notes

Includes index.

The Physical Object

Description:1 online resource (xiii, 304 pages) : : illustrations

Edition Identifiers

ISBN:9780702034916, 0702034916
oclc:ocn324998081
LC Classification:R733
Dewey Decimal:615.5

Front Cover; A guide to starting your own Complementary Therapy practice; Copyright Page; Contents; Forewords; Preface; Acknowledgements; Part I: Initial preparation; Chapter 1. Where do I start? Brainstorming; Chapter 2. How do you decide on the type of practice you want?; Chapter 3. Ways of trading; Chapter 4. The mechanics of putting the practice together; Chapter 5. Dealing with professionals in the start-up and running of your practice; Chapter 6. Insurance; Chapter 7. Contracts; Chapter 8. Legislation; Part II: Marketing; Chapter 9. Marketing introduction; Chapter 10. Market research.

Chapter 11. Analysing marketing information and preparing it for useChapter 12. Introduction to advertising and public relations; Chapter 13. Advertising and promotion; Chapter 14. Public relations; Appendix; Part III: Financial matters; Chapter 15. Finance introduction; Chapter 16. Financial considerations for your business plan; Appendix 16.1; Appendix 16.2; Appendix 16.3; Chapter 17. Putting a business plan together; Appendix; Chapter 18. Organizing finance; Part IV: Procedure; Chapter 19. Clinic procedure; Chapter 20. Working with the conventional medical profession.

Chapter 21. Strategie…

Subjects

Alternative medicine -- Practice Bureaux -- Organisation Complementary Therapies Marketing of Health Services Médecines parallèles Médecines parallèles -- Pratique MEDICAL -- Pharmacology Office management Professional Practice -- economics Professional Practice -- legislation & … United Kingdom