Advertising

Advertising

by Arens, William F.

Type Book
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Title Statements

  • Full title :Advertising / William F. Arens, David H. Schaefer, Michael Weigold.

Edition Statements

  • Publication Date:cop. 2012.

Publication Statements

  • Publisher(s):McGraw-Hill Irwin
  • Place of Publication:New York
  • Language:eng
  • Publication Date:cop. 2012.

The Physical Object

  • Description:1 vol. (xiii-498 p.) : : couv. ill. en coul., ill. ; : 28 cm.

Edition Identifiers

  • ISBN:9780078028915 (br), 0078028914
  • oclc:ocn894109548
  • LC Classification:HF5821.A74

Subjects

advertising Publicité

Writers

Arens, William F. Schaefer, David H. Weigold, Michael F.

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