Advertising media workbook and sourcebook

Advertising media workbook and sourcebook

by Kelley, Larry D.

Type Book
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Title Statements

  • Full title :Advertising media workbook and sourcebook / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.

Edition Statements

  • Publication Date:2015.
  • Edition:Fourth edition

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2015.

The Physical Object

  • Description:ix, 370 pages ; : 28 cm

Edition Identifiers

  • ISBN:9780765640949, 0765640945
  • oclc:ocn911835452
  • LC Classification:HF5826.5
  • Dewey Decimal:659.1

Subjects

Advertising media planning Advertising media planning -- Problems,… Plans médias Plans médias -- Problèmes et exercices Problems and exercises

Writers

Kelley, Larry D. Jugenheimer, Donald W. Sheehan, Kim Bartel

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