Advertising media workbook and sourcebook

by Kelley, Larry D.

Type Book

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Title Statements

Full title :Advertising media workbook and sourcebook / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

Edition Statements

Publication Date:2015.
Edition:4th ed

Publication Statements

Publisher(s):Routledge Taylor & Francis Group
Place of Publication:New York
Language:eng
Publication Date:2015.

The Physical Object

Description:ix, 370 p

Edition Identifiers

ISBN:9780765640949, 0765640945
oclc:ocn940527475
LC Classification:HF5826.5
Dewey Decimal:659.13

Subjects

Advertising media planning Advertising media planning -- Handbooks… Advertising media planning -- Problems,… exercise books Handbooks and manuals Plans médias -- Guides, manuels, etc Plans médias -- Problèmes et exercices Problèmes et exercices Problems and exercises