Title Statements
- Full title :Advertising media workbook and sourcebook / Larry D. Kelley, Kim Bartel Sheehan, and Donald W. Jugenheimer.
Edition Statements
- Publication Date:2015.
- Edition:Fourth edition
Publication Statements
- Publisher(s):Routledge
- Place of Publication:New York
- Language:eng
- Publication Date:2015.
The Physical Object
- Description:1 online resource (ix, 370 pages)
Edition Identifiers
- ISBN:9781317499404, 1317499409, 9781315713908, 131571390X
- oclc:ocn907374012
- LC Classification:HF5826.5
- Dewey Decimal:659.13
Table of Contents
pt. 1. Marketing and communication planning -- pt. 2. Media objectives and strategies -- pt. 3. Media tactics -- pt. 4. Broadcast media -- pt. 5. Print media -- pt. 6. Out-of-home media -- pt. 7. Digital media -- pt. 8. Media tools, analysis, and resources.
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