Advertising theory

Advertising theory

by Rodgers, Shelly, (Shelly Lannette) Thorson, Esther

Type Book
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Title Statements

  • Full title :Advertising theory / edited by Shelly Rodgers and Esther Thorson.

Edition Statements

  • Publication Date:2019
  • Edition:Second edition

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2019

The Physical Object

  • Description:xx, 548 pàgines ; : 23 cm

Edition Identifiers

  • ISBN:9780815382508, 0815382502, 9780815382492, 0815382499
  • oclc:on1335682667
  • LC Classification:HF5821
  • Dewey Decimal:659.101

Subjects

Publicitat

Writers

Rodgers, Shelly, (Shelly Lannette) Thorson, Esther

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