Aesthetic communication
by Thyssen, Ole
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
Read More ↓Title Statements
- Full title :Aesthetic communication / Ole Thyssen.
Summary
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
Read More ↓Edition Statements
- Publication Date:2011.
Publication Statements
- Publisher(s):Palgrave Macmillan
- Place of Publication:Houndmills, Basingstoke, Hampshire
- Language:eng
- Publication Date:2011.
Notes
Titre de l'écran-titre (visionné le 10 nov. 2015).
The Physical Object
- Description:1 ressource en ligne (351 p.)
Edition Identifiers
- ISBN:9780230304017, 023030401X
- oclc:ocn931004189
- LC Classification:BJ1012
- Dewey Decimal:302.2
Table of Contents
Cover; Contents; List of Tables and Images; Preface; 1 Organizational Aesthetics; 2 The Organizational Image; 3 Organizational Rhetoric; 4 Organizational Narratives; 5 Organizational Design; 6 Organizational Advertising; 7 Organizational Architecture; 8 Conclusion; Notes; Bibliography; Index.
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