Aesthetic communication

Type Book

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This book deals with the℗¡organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.

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Title Statements

Full title :Aesthetic communication / Ole Thyssen.

Summary

Edition Statements

Publication Date:2011.

Publication Statements

Publisher(s):Palgrave Macmillan
Place of Publication:Houndmills, Basingstoke, Hampshire
Language:eng
Publication Date:2011.

The Physical Object

Description:1 online resource (xiii, 351 pages) : : illustrations

Edition Identifiers

ISBN:9780230304017, 023030401X, 1283028417, 9781283028417
DOI:10.1007/978-0-230-30401-7
oclc:ocn707081227
LC Classification:BJ1012
Dewey Decimal:302.2

Cover; Contents; List of Tables and Images; Preface; 1 Organizational Aesthetics; 2 The Organizational Image; 3 Organizational Rhetoric; 4 Organizational Narratives; 5 Organizational Design; 6 Organizational Advertising; 7 Organizational Architecture; 8 Conclusion; Notes; Bibliography; Index.