Air transportation: a management perspective

by Wensveen, J. G.

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Title Statements

Full title :Air transportation : a management perspective / John G. Wensveen.

Summary

This textbook offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, it now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. This edition brings the text right up to date with a new opening chapter, titled "The Airline Industry: Trends, Challenges and Strategies", setting the context for all that follows within the book, and a new section within "International Aviation" that explores the new airline business models. New and updated material has been added throughout the text and overall presents a more international perspective.

Edition Statements

Publication Date:2011.
Edition:7th ed

Publication Statements

Publisher(s):Ashgate
Place of Publication:England
Language:eng
Publication Date:2011.

The Physical Object

Description:xxxi, 571 pages : : illustrations ; : 25 cm

Edition Identifiers

ISBN:9781409430629, 1409430626, 9781409430636, 1409430634, 9781409430643, 1409430642
oclc:ocn751822969
LC Classification:HE9781
Dewey Decimal:387.7068

An Introduction to Air Transportation. The airline industry: trends, challenges, strategies ; Aviation: an overview ; Historical perspective ; Air transportation: regulators and associations ; The general aviation industry. -- Structure and Economics of the Airlines. The airline industry ; Economic characteristics of the airlines. -- Managerial Aspects of Airlines. Airline management and organization ; Forecasting methods ; Airline passenger marketing ; Airline pricing, demand, and output determination ; Air cargo ; Principles of airline scheduling ; Fleet planning: the aircraft selection process ; Airline labor relations ; Airline financing. -- The International Scene. International aviation ; Career planning in aviation.