An introduction to behavioral economics

by Wilkinson, Nick

Type Book

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Title Statements

Full title :An introduction to behavioral economics

Summary

This title is a comprehensive approach to the study of behavioural economics, which provides an alternative approach to the standard economics model in understanding how and why economic decisions are made. The third edition of this successful textbookis a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be r̀ational', why we so often indulge in ìrrational' and self-harming behavior, and also why ìrrational' behavior can sometimes serve us well. A perfect book for Economics students taking a module inBehavioural Economics at higher undergraduate level, or for students with an economics background taking a behavioural economics module at Master's level