Analysis for marketing planning

Analysis for marketing planning

by Lehmann, Donald R.

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Title Statements

  • Full title :Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

Edition Statements

  • Publication Date:[2007], ©2008.
  • Edition:7th ed

Publication Statements

  • Publisher(s):McGraw-Hill Irwin
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:[2007], ©2008.

The Physical Object

  • Description:xii, 299 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:0073529842, 9780073529844
  • oclc:on1102178515
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8/02

Subjects

Marketing -- Gestion. -- États-Unis Marketing -- Management Marketing -- Management. -- United Stat… United States

Writers

Lehmann, Donald R. Winer, Russell S.

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