Audience analysis

Audience analysis

by McQuail, Denis

Type Book
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In this account Denis McQuail analyzes the concept 'media audience' in terms of its history and its place in present day media theory and research. It summarizes key research findings and assesses the impact of new media developments.

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Title Statements

  • Full title :Audience analysis.

Summary

In this account Denis McQuail analyzes the concept 'media audience' in terms of its history and its place in present day media theory and research. It summarizes key research findings and assesses the impact of new media developments.

Read More ↓

Edition Statements

  • Publication Date:1997.

Publication Statements

  • Publisher(s):SAGE
  • Place of Publication:London
  • Language:eng
  • Publication Date:1997.

The Physical Object

  • Description:200 pages

Edition Identifiers

  • ISBN:0761910018, 9780761910015, 0761910026, 9780761910022
  • oclc:on1063249768
  • Dewey Decimal:302.23

Subjects

audiences Mass media -- Audiences Médias -- Publics

Writers

McQuail, Denis

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Files & Downloads

  • Audience Analysis -- (.pdf)

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