Bad science
Dr Ben Goldacre is the author of the "Bad Science" column in the Guardian and his book is about all the 'bad science' we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads. This book will help people to quantify their instincts that a lot of the so-called 'science' which…
Read More ↓Title Statements
- Full title :Bad science / Ben Goldacre.
Summary
Dr Ben Goldacre is the author of the "Bad Science" column in the Guardian and his book is about all the 'bad science' we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads. This book will help people to quantify their instincts that a lot of the so-called 'science' which appears in the media and in advertising is just wrong or misleading. Satirical and amusing and unafraid to expose the ridiculous it provides the reader with the facts they need to differentiate the good from the bad
Read More ↓Edition Statements
- Publication Date:2009.
Publication Statements
- Publisher(s):Fourth Estate
- Place of Publication:London
- Language:eng
- Publication Date:2009.
Notes
Originally published: 2008.
The Physical Object
- Description:xiii, 370 pages : : illustrations ; : 20 cm
Edition Identifiers
- ISBN:9780007284870, 000728487X
- oclc:ocn805472886
- LC Classification:Q172.5.E77
- Dewey Decimal:500
Table of Contents
Matter -- Brain gym -- The Progenium XY complex -- Homeopathy -- The placebo effect -- The nonsense du jour -- Dr Gillian McKeith PhD -- Pill solves complex social problem -- Professor Patrick Holford -- The doctor will sue you now -- Is mainstream medicine evil? -- How the media promote the public misunderstanding of science -- Why clever people believe stupid things -- Bad stats -- Health scares -- The media's MMR hoax.
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