Behavioral economics for dummies

Behavioral economics for dummies

by Altman, Morris

Type Book
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A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions-like splurging on an expensive watch-can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factor…

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Title Statements

  • Full title :Behavioral economics for dummies / by Morris Altman.

Summary

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions-like splurging on an expensive watch-can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.

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Edition Statements

  • Publication Date:2012.

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Mississauga, Ont
  • Language:eng
  • Publication Date:2012.

Notes

Includes index.

The Physical Object

  • Description:1 online resource : : illustrations

Edition Identifiers

  • ISBN:9781118089705, 1118089707, 9781118089712, 1118089715, 1118089693, 9781118089699, 1118085035, 9781118085035
  • oclc:ocn785776729
  • LC Classification:HB74.P8
  • Dewey Decimal:330.01/9

Table of Contents

pt. 1. Introducing behavioral economics : the science of making real-world choices -- pt. 2. Understanding choice -- pt. 3. Growing the economic pie : the economic importance of ethics, well-being, and culture -- pt. 4. When bubbles and busts and inefficiencies are possible : some behavioral insights into the strange world of economic reality -- pt. 5. The part of tens.

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  • Behavioral Economics for Dummies -- (.epub)

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