Behavioural economics

Behavioural economics: a very short introduction

by Baddeley, Michelle

Type Book
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Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour, the book helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

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Title Statements

  • Full title :Behavioural economics : a very short introduction / Michelle Baddeley.

Summary

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour, the book helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

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Edition Statements

  • Publication Date:2017.

Publication Statements

Notes

Previously issued in print: 2017.

The Physical Object

  • Description:1 online resource : : illustrations

Edition Identifiers

  • ISBN:9780191816475, 0191816477, 019875499X, 9780198754992, 9780191071188, 0191071188
  • oclc:on1003235155
  • LC Classification:HB74.P8
  • Dewey Decimal:330.019

Table of Contents

Economics and behaviour -- Motivation and incentives -- Social lives -- Quick thinking -- Risky choices -- Taking time -- Personalities, moods, and emotions -- Behaviour in the macroeconomy -- Economic behaviour and public policy.

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Subjects

Economics -- Psychological aspects Économie politique -- Aspect psychologi…

Writers

Baddeley, Michelle

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