Big data MBA

Big data MBA: driving business strategies with data science

by Schmarzo, Bill

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Title Statements

  • Full title :Big data MBA : driving business strategies with data science / Bill Schmarzo.

Edition Statements

  • Publication Date:©2016

Publication Statements

Notes

Includes index.

The Physical Object

  • Description:1 online resource

Edition Identifiers

  • ISBN:9781119181385, 1119181380, 9781119238843, 1119238846
  • oclc:ocn932198595
  • LC Classification:HD38.7
  • Dewey Decimal:658.4/038

Table of Contents

Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.

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Subjects

Big data BUSINESS & ECONOMICS -- Industrial Mana… Business & Economics -- Management BUSINESS & ECONOMICS -- Management Scie… Business intelligence -- Data processing Business planning -- Statistical methods Data Mining Données volumineuses Exploration de données (Informatique)

Writers

Schmarzo, Bill

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