Brainstorming and Beyond: a User-Centered Design Method

Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person wr.

3.6.2.2 Voting, Rating, or Ranking.

Front Cover; Brainstorming and Beyond; Copyright Page; Contents; Introduction; 1 Brainstorming; 1.1 Overview of Brainstorming; 1.2 When Should You Use Brainstorming?; 1.2.1 Strengths; 1.2.2 Weaknesses; 1.3 Procedures and Practical Advice on Brainstorming; 1.3.1 Planning the Brainstorming Session; 1.3.2 Conducting a Brainstorming Session; 1.3.3 After the Brainstorming Session; 1.4 Variations and Extensions to Brainstorming; 1.4.1 Buzz Sessions (Also Known as the Philips 66 Technique); 1.4.2 Free Listing; 1.4.3 The Nominal Group Technique; 1.4.4 Reverse (Negative) Brainstorming.

1.4.5 Delphi Method1.4.6 Remote Brainstorming; 1.5 Major Issues in the Use of Brainstorming; 1.5.1 What Is "Quality" in Brainstorming?; 1.5.2 How Many Participants Should I Have in Brainstorming Sessions?; 1.5.3 Social Issues that could Affect Idea Generation in Group Brainstorming; 1.6 Data Analysis; 1.6.1 Types of Data; 1.6.2 Analysis Techniques; 1.6.2.1 Listing Ideas; 1.6.2.2 Affinity Diagramming-Grouping Ideas from Brainstorming; 1.6.2.3 Voting on Brainstorming Ideas; 1.6.2.4 Criteria-Based Evaluation; 1.7 What Do You Need for Brainstorming?; 1.7.1 Personnel, Participants, and Training.

1.7.2 Hardware …