Brainstorming and beyond

Brainstorming and beyond: a user-centered design method

by Wilson, Chauncey

Type Book
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Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on brainstorming; and braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs.

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Title Statements

  • Full title :Brainstorming and beyond : a user-centered design method / Chauncey Wilson.

Summary

Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on brainstorming; and braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs.

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Edition Statements

  • Publication Date:2013.

Publication Statements

  • Publisher(s):Morgan Kaufmann
  • Place of Publication:Oxford
  • Language:eng
  • Publication Date:2013.

The Physical Object

  • Description:1 online resource (viii, 75 pages) : : illustrations

Edition Identifiers

  • ISBN:9780124071667, 012407166X, 0124071570, 9780124071575
  • oclc:ocn828743341
  • LC Classification:BF408
  • Dewey Decimal:153.3/5

Table of Contents

Chapter 1. Brainstorming -- chapter 2. Brainwriting -- chapter 3. Braindrawing.

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Subjects

Brainstorming COMPUTERS -- User Interfaces Creative ability Créativité creativity Dynamique des groupes Group Processes Remue-méninges Social groups

Writers

Wilson, Chauncey

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