Brand and talent

Brand and talent

by Keohane, Kevin

Type Book
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Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, mark…

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Title Statements

  • Full title :Brand and talent / Kevin Keohane.

Summary

Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.

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Edition Statements

  • Publication Date:2014

Publication Statements

  • Publisher(s):KoganPage
  • Place of Publication:London
  • Language:eng
  • Publication Date:2014

Notes

Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT.

The Physical Object

  • Description:xvii, 272 pages : : illustrations (black and white) ; : 24 cm

Edition Identifiers

  • ISBN:9780749469252, 0749469250
  • oclc:on1040971316
  • LC Classification:HD69.B7
  • Dewey Decimal:658.827

Subjects

branding Branding (Marketing) Business communication Business names Capital intellectuel Communication dans l'entreprise Intellectual capital Personnel -- Direction Planification stratégique Raison sociale Stratégie de marque

Writers

Keohane, Kevin

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