Branding for dummies

Branding for dummies

by Chiaravalle, Bill

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Title Statements

  • Full title :Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.

Edition Statements

  • Publication Date:2015.
  • Edition:Second edition

Publication Statements

  • Publisher(s):John Wiley & Sons
  • Place of Publication:Hoboken, NJ
  • Language:eng
  • Publication Date:2015.

Notes

Titre de l'écran-titre (visionné le 2 mars 2015).

TRAITEMENT SOMMAIRE.

The Physical Object

  • Description:1 ressource en ligne (1 v.).

Edition Identifiers

  • ISBN:9781118958094, 1118958098
  • oclc:ocn904588284
  • LC Classification:HD69.B7
  • Dewey Decimal:658.827

Subjects

Brand name products Business names Livres électroniques Product management Produits commerciaux -- Gestion Produits de marque Raison sociale

Writers

Chiaravalle, Bill Schenck, Barbara Findlay

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