Branding for dummies
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
Read More ↓Title Statements
- Full title :Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.
Summary
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
Read More ↓Edition Statements
- Publication Date:©2015
- Edition:Second edition
Publication Statements
- Publisher(s):John Wiley & Sons
- Place of Publication:Hoboken, NJ
- Language:eng
- Publication Date:©2015
The Physical Object
- Description:1 online resource (1 volume) : : illustrations
Edition Identifiers
- ISBN:9781118958094, 1118958098, 111895808X, 9781118958087
- oclc:ocn903658568
- LC Classification:HD69.B7
- Dewey Decimal:658.8/27
Table of Contents
Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
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Branding For Dummies -- (.pdf)
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Branding For Dummies -- (.pdf)
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