Title Statements
- Full title :Branding for nonprofits : developing identity with integrity / DK Holland.
Edition Statements
- Publication Date:©2006
Publication Statements
- Publisher(s):Allworth Press
- Place of Publication:New York
- Language:eng
- Publication Date:©2006
Notes
Comprend un index.
The Physical Object
- Description:1 ressource en ligne (xi, 195 pages) : : illustrations
Edition Identifiers
- ISBN:9781581155952, 1581155956, 9781581158427, 1581158424
- oclc:ocn987314188
- LC Classification:HD69.B7
- Dewey Decimal:658.8/27
Table of Contents
What's that branding buzz I hear? And why nonprofits can't afford to ignore it -- Anatomy of a design brief : start to get your nonprofit brand in focus -- It takes a village to raise a brand : the roles and responsibilities of the branding team -- Getting the team ready to birth the brand -- Spotlight on designers : what they do and how they do it -- The design process : taking it in phases -- Finding the sweet spot : arriving at a new brand identity that everyone can embrace -- The devil's in the details : from inspiration to implementation -- The big switcheroo : implementing your new brand -- Storytelling and the brand : a thousand words -- and loads of pictures -- Looking inside the funder's mind : the board, the staff, and branding -- On the evolution of branding : you've come such a long, long way, baby! -- Appendix A. Aish branding guide : "guidelines without the guilt" -- Appendix B. Branding the AIGA -- Appendix C. BAM Graphic Standards Guide -- Appendix D. Governance matters presentation.
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