Branding for nonprofits: developing identity with integrity

DK Holland demystifies the methods and tools you'll need to launch an effective new brand or revitalize your existing approach, focusing on the unique concerns that challenge nonprofit organization. This invaluable guide will show you how to: Communicate your mission, values, and personality, Form an efficient, ongoing branding team, Find the right designer to develop your brand, Implement your new brand successfully, Avoid complications in the rebranding transition, Make branding.

Opportunities out of dilemmas, Keep your audience growing, motivated, and informed, Understand the funder's key questions and concerns.

Branding for Nonprofits is filled with enlightening case studies, real-life examples, and numerous illustrations. The appendixes contain actual guidelines and presentations used by prominent nonprofits, as well as a glossary with essential words and phrases to help you communicate your mission with confidence and enthusiasm. Book jacket.

Includes index.

What's that branding buzz I hear? And why nonprofits can't afford to ignore it -- Anatomy of a design brief : start to get your nonprofit brand in focus -- It takes a village to raise a brand : the roles and responsibilities of the branding team -- Getting the team ready to birth the brand -- Spotlight on designers : what they do and how they do it -- The design process : taking it in phases -- Finding the sweet spot : arriving at a new brand identity that everyone can embrace -- The devil's in the details : from inspiration to implementation -- The big switcheroo : implementing your new brand -- Storytelling and the brand : a thousand words-- and loads of pictures -- Looking inside the funder's mind : the board, the staff, and branding -- On the evolution of branding : you've come such a long, long way, baby! -- Appendix A. Aish branding guide : "guidelines without the guilt" -- Appendix B. Branding the AIGA -- Appendix C. BAM Graphic Standards Guide -- Appendix D. Governance matters presentation.