Branding Oscar Wilde
Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self-consciously created a brand initially recognized by family and friends, then by the British public, and ultimately by large audiences over the world. That brand changed over the course of his public career--both in the way Wilde projected it and in the way it was perceive…
Read More ↓Title Statements
- Full title :Branding Oscar Wilde / Michael Patrick Gillespie.
Summary
Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self-consciously created a brand initially recognized by family and friends, then by the British public, and ultimately by large audiences over the world. That brand changed over the course of his public career--both in the way Wilde projected it and in the way it was perceived. Comprehending the fundamental elements of the Wilde brand and following its evolution are integral to a full understanding of his art. The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde's writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.
Read More ↓Edition Statements
- Publication Date:2018.
Publication Statements
- Publisher(s):Routledge
- Place of Publication:New York
- Language:eng
- Publication Date:2018.
The Physical Object
- Description:xii, 148 pages ; : 24 cm.
Edition Identifiers
- ISBN:9780815365945, 0815365942
- oclc:on1013495069
- LC Classification:PR5824
- Dewey Decimal:828/.809
Table of Contents
Introduction: a synopsis of the evolution of branding -- Growing up with the brand -- Early days in London and the tour of America -- The conquest of London -- The zenith and the nadir of the Wilde brand -- The first creative steps - poetry and plays -- Essays 1885-1891 - moments of public reflection -- Wilde's preface to The picture of Dorian Gray -- De Profundis and "The ballad of reading Gaol": writing a new brand into existence -- The picture of Dorian Gray as a post-modern work -- A close reading of The importance of being earnest.
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