Business and competitive analysis

Business and competitive analysis: effective application of new and classic methods

by Bensoussan, Babette E. Fleisher, Craig S.

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Title Statements

  • Full title :Business and competitive analysis : effective application of new and classic methods / Craig S. Fleisher and Babette E. Bensoussan

Edition Statements

  • Publication Date:2007

Publication Statements

Notes

Incomplete contents: Preface 1. Business and Competitive Analysis: Definition, Context, and Benefits 2. Performing the Analysis Process 3. Avoiding Analysis Pitfalls 4. Communicating Analysis Results 5. Applying the FAROUT method 6. Industry Analysis (The Nine Forces) 7. Competitive Positioning Analysis 8. Business Model Analysis 9. SERVO Analysis 10. Supply Chain Management (SCM) Analysis 11. Benchmarking Analysis 12. McKinsey 7S Analysis 13. Shadowing 14. Product Line Analysis 15. Win/Loss Analysis 16. Strategic Relationship Analysis 17. Corporate Reputation Analysis 18. Critical Success Factors Analysis 19. Country Risk Analysis 20. Driving Forces Analysis 21. Event and Timeline Analysis 22. Technology Forecasting 23. War Gaming 24. Indications and Warning Analysis 25. Historiographical Analysis 26. Interpretation of Statistical Analysis 27. Competitor Cash Flow Analysis 28. Analysis of Competing Hypothesis 29. Linchpin Analysis Index

The Physical Object

  • Description:xxxii, 491 p. : : illustrations (

Edition Identifiers

  • ISBN:9780131873667, 0131873660
  • oclc:ocn489209821
  • Dewey Decimal:658.4032

Table of Contents

Incomplete contents:Definition, Context, and Benefits 2. Performing the Analysis Process 3. Avoiding Analysis Pitfalls 4. Communicating Analysis Results 5. Applying the FAROUT method 6. Industry Analysis (The Nine Forces) 7. Competitive Positioning Analysis 8. Business Model Analysis 9. SERVO Analysis 10. Supply Chain Management (SCM) Analysis 11. Benchmarking Analysis 12. McKinsey 7S Analysis 13. Shadowing 14. Product Line Analysis 15. Win/Loss Analysis 16. Strategic Relationship Analysis 17. Corporate Reputation Analysis 18. Critical Success Factors Analysis 19. Country Risk Analysis 20. Driving Forces Analysis 21. Event and Timeline Analysis 22. Technology Forecasting 23. War Gaming 24. Indications and Warning Analysis 25. Historiographical Analysis 26. Interpretation of Statistical Analysis 27. Competitor Cash Flow Analysis 28. Analysis of Competing Hypothesis 29. Linchpin Analysis Index / Preface 1. Business and Competitive Analysis.

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Subjects

Benchmarking Business intelligence Competition Competitor analysis Konkurrenceevne Konkurrentanalyse markedsanalyse MARKET ANALYSIS

Writers

Bensoussan, Babette E. Fleisher, Craig S.

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