Title Statements
- Full title :Business communication : process & product / Mary Ellen Guffey, Professor Emerita of Business, Los Angeles Pierce College, Dana Loewy, Business Communication Program, California State University, Fullerton, Esther Griffin, Liberal Arts Professor, Georgian College.
Edition Statements
- Publication Date:©2019
- Edition:Sixth brief Canadian edition
Publication Statements
- Publisher(s):Nelson
- Place of Publication:Toronto, Ontario
- Language:eng
- Publication Date:©2019
The Physical Object
- Description:xx, 476, A-6, B-24, C-3, I-9 pages : : colour illustrations ; : 28 cm
Edition Identifiers
- ISBN:9780176721251, 0176721258
- oclc:on1035218664
- LC Classification:HF5718.3
- Dewey Decimal:651.7
Table of Contents
Unit One: Communication foundations. Business communication in the digital age -- Professionalism : team, meeting, listening, nonverbal, and etiquette skills -- Intercultural communication -- -- Unit Two: The writing process in the digital age. Planning business messages -- Organizing and drafting business messages -- Revising business messages -- -- Unit Three: Workplace communication. Short workplace messages and digital media -- Positive messages -- Negative messages -- Persuasive and sales messages -- -- Unit Four: Reports, proposals, and presentations. Reporting in the digital-age workplace -- Informal business reports -- Proposals, business plans, and formal business reports -- Business presentations -- -- Unit Five: Employment communication. The job search and résumés in the digital age -- Interviewing and fllowing up.
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