Business under crisis

by Vrontis, Demetris

Type Book

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Title Statements

Full title :Business under crisis. / edited by Demetris Vrontis [and five others].

Edition Statements

Publication Date:2021.

Publication Statements

Publisher(s):Palgrave Macmillan
Place of Publication:Basingstoke
Language:eng
Publication Date:2021.

The Physical Object

Description:1 online resource : : illustrations (black and white).

Edition Identifiers

ISBN:9783030765675, 3030765679
oclc:on1308701249
Dewey Decimal:658.4056

Vol. 4i -- Business Under Crisis: Contextual Chapter Title & Authors Chapter Description Chapter 1 Editorial Introduction: The Anatomy of a Crisis Demetris Vrontis (Ed.) Alkis Thrassou (Ed.) Yaakov Weber (Ed.) Riad Shams (Ed.) Evangelos Tsoukatos (Ed.) Leonidas Efthymiou (Ed.) In the first chapter, editors offer a contextual review of crisis, its indicators and triggers, while laying the conceptual foundations of the book. The chapter unpacks the concept of crisis to explain how individual specifics negates change and disturbances, bringing about a degree of disruption and instability. The chapter offers a framework through which it presents the subsequent chapters of the book. Chapter 2 The routinizaton of crisis in marketing planning Demetris Vrontis (University of Nicosia, Cyprus) Marketing is about agility and flexibility to shifting market dynamics, changing customer needs and competitive threats. However, while small shifts are easy, critical disruptive events, such as a pandemic, result to increased complexity. Solving marketing complexity is not simply about agility and flexibility. Rather, it is about complexity science. Relying on the latest ideas from behavioral economi…