CB

CB

by Babin, Barry J.

Type Book
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Title Statements

  • Full title :CB / Barry J. Babin, Eric G. Harris.

Edition Statements

  • Publication Date:©2011.
  • Edition:Student ed., 2nd ed

Publication Statements

The Physical Object

  • Description:xii, 340, [40] pages : : illustrations ; : 28 cm

Edition Identifiers

  • ISBN:9780324829990, 032482999X, 9780324830002, 0324830009
  • oclc:ocn646000035
  • LC Classification:HF5415.32
  • Dewey Decimal:658.8342

Table of Contents

Part I: INTRODUCTION -- 1. What is CB and Why Should I Care? -- 2. Value and the Consumer Behavior Value Framework -- Part II: INTERNAL INFLUENCES (INTERNAL INFLUENCERS) -- 3. Consumer Learning Starts Here: Perception -- 4. Comprehension, Memory, & Cognitive Learning -- 5. Motivation and Emotions -- Driving Consumer Behavior -- 6. Personality, Lifestyles and the Self-Concept -- 7. Attitudes and Attitude Change -- Part III: EXTERNAL INFLUENCES (EXTERNAL INFLUENCERS) -- 8. Consumer Culture -- 9. Group Influence -- Part IV: CONSUMPTION PROCESSES -- 10. Consumers in Situations -- 11. Decision Making I: Need Recognition & Search -- 12. Decision Making II: Alternative Evaluation & Choice -- Part V: CONSUMPTION AND BEYOND -- 13. Consumption to Satisfaction -- 14. Consumer Relationships -- 15. Consumer Misbehavior -- 16. Marketing Ethics, Misbehavior, and Value.

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Subjects

Consommateurs -- Comportement Consumer behavior

Writers

Babin, Barry J. Harris, Eric G.

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