China's media go global

by Burgh, Hugo de Shi, Anbin Thussu, Daya Kishan

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Title Statements

Full title :China's media go global / edited by Daya Kishan Thussu, Hugo de Burgh and Anbin Shi.

Summary

"As part of its 'going out' strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China's Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media's globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China's public diplomacy and the discussion around the growth of China's state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China's Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest."--Provided by publisher

Edition Statements

Publication Date:©2018

Publication Statements

Publisher(s):Routledge Taylor & Francis Group
Place of Publication:London
Language:eng
Publication Date:©2018

The Physical Object

Description:1 online resource (xiv, 324 pages) : : illustrations

Edition Identifiers

ISBN:9781315619668, 1315619660, 9781317214618, 1317214617, 9781317214601, 1317214609, 9781317214625, 1317214625
DOI:10.4324/9781315619668
oclc:on1015884568
LC Classification:P92.C5
Dewey Decimal:302.230951

The globalization of Chinese media: the global context -- China's role in remapping global communication -- Domestic context of Chinese media's globalization -- From the outside in: CCTV going global in a new world communication order -- Soft power and the strategic context for China's "media going global" policy -- Tiangao or Tianxia -- the ambiguities of CCTV's English-language news for Africa -- China daily: Beijing's global voice? -- The "going out" of China Radio International -- Internationalization of China's new documentary -- China's media going global: newspapers and magazines -- The effectiveness of Chinese cultural centres in China's public diplomacy -- Foreign correspondents in China: partner or liability in China's public diplomacy? -- China in Africa: refiguring centre-periphery media dynamics -- The rise of China's financial media: globalizing economy vs. globalizing economic discourse -- The three patterns of Chinese international communication -- Advertising in China: global implications and impacts -- Social media and global conversation -- Transforming entertainment television through transnational formats -- Yunnan media rhetoric on the "gateway" to Southeast …

Subjects

China Communication internationale Communication, International mass media Mass media -- 21st century. -- China Médias -- 21e siècle. -- Chine PSYCHOLOGY -- Social Psychology