Chinese multinationals
by Larcon, Jean-Paul Liu, Chuanzhi
"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M & As and international joint ventures, management of technology, organizatio…
Read More ↓Title Statements
- Full title :Chinese multinationals / editor, Jean-Paul Larçon ; foreword by Liu Chuanzhi.
Summary
"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M & As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Provided by publisher.
Read More ↓Edition Statements
- Publication Date:2009
Publication Statements
- Publisher(s):World Scientific Publishing Co Pte Ltd
- Place of Publication:Singapore
- Language:eng
- Publication Date:2009
Notes
"EFMD."
The Physical Object
- Description:1 online resource (xxx, 269 p. :) : : il
Edition Identifiers
- ISBN:9789812835017, 9812835016
- oclc:ocn984808366
- Dewey Decimal:338.88
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