Title Statements
- Full title :Commercial due diligence : the key to understanding value in an acquisition / Peter Howson.
Summary
Annotation
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- Publication Date:©2006.
Publication Statements
- Publisher(s):Gower
- Place of Publication:Aldershot, Hants, England
- Language:eng
- Publication Date:©2006.
The Physical Object
- Description:1 online resource (xiv, 397 pages) : : illustrations
Edition Identifiers
- ISBN:9780754685586, 0754685586, 1317163818, 9781317163817, 1281098574, 9781281098573, 9786611098575, 6611098577
- oclc:ocn427507103
- LC Classification:HD2746.5
- Dewey Decimal:658.1/62
Table of Contents
Cover -- Contents -- List of Tables -- List of Figures -- Introduction -- PART I: THE BASICS -- 1 What's It All About? -- What is CDD? -- Market due diligence -- Why due diligence is badly done -- Using due diligence to reduce risk -- A definition of CDD -- Overlap with financial due diligence -- Applications of CDD -- Conclusion -- 2 Getting Started -- Is CDD needed? -- Where do we start? -- Who should carry out the work? -- Selecting CDD advisers -- Planning the work -- The CDD team -- Timetable -- Fees -- Good CDD practice -- Conclusion -- PART II: ANALYTICAL TECHNIQUES -- 3 Which Market is the Target In? -- The basics -- Differentiation and segmentation are two totally different things ... -- ... And strategic and operational segmentation are not the same things either -- Strategic segmentation -- Products and services that go into the market -- Market sizing -- Conclusion -- 4 Industry Attractiveness -- Do not forget your basic economics -- Analysing industry attractiveness -- Other ways of classifying industries -- Forecasting industry profitability -- Conclusion -- 5 Which Customers is the Target Serving? -- Operational marketing segmentation -- Demographic -- Psychographic…
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