Communication and PR from a cross-cultural standpoint

Communication and PR from a cross-cultural standpoint: practical and methodological issues

by Carayol, Valérie Frame, Alex

Type Book
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Title Statements

  • Full title :Communication and PR from a cross-cultural standpoint : practical and methodological issues / Valérie Carayol & Alex Frame.

Edition Statements

  • Publication Date:©2012.

Publication Statements

  • Publisher(s):Peter Lang
  • Place of Publication:Bruxelles
  • Language:eng
  • Publication Date:©2012.

The Physical Object

  • Description:150 pages ; : 22 cm

Edition Identifiers

  • ISBN:9789052018775, 9052018774
  • oclc:ocn798132686
  • LC Classification:HM1211
  • Dewey Decimal:303.48/2

Table of Contents

pt. I. People and cultures : looking beyond nationality in multicultural settings -- pt. II. Observing emerging forms in multicultural contexts : towards a qualitative approach in cross-cultural research -- pt. III. Cross-cultural research in PR : new perspectives.

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