Competing in the right space

Competing in the right space: a process for developing the right priorities through strategic thinking

by Putsis, William

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Title Statements

  • Full title :Competing in the right space : a process for developing the right priorities through strategic thinking / William Putsis.

Edition Statements

  • Publication Date:2014.

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken
  • Language:eng
  • Publication Date:2014.

The Physical Object

  • Description:vii, 211 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:9781118708712, 1118708717
  • oclc:ocn864971666
  • LC Classification:HD30.28
  • Dewey Decimal:658.8/02

Table of Contents

Introduction -- The importance of fundamentals -- Finding the right market opportunities -- Managing the risk of growth -- Choosing and competing effectively in the right space -- Targeting the right customers in the right space with the right offering -- Understanding your customers in the right space -- Vertical incentive alignment and asset specificity -- Setting tactics in today's environment -- What is so different about today? Conclusions and lessons for the future.

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Subjects

Cibles (Marketing) Marketing -- Gestion Marketing -- Management Planification stratégique Strategic planning Target marketing

Writers

Putsis, William

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