Concise Encyclopedia of Advertising

Concise Encyclopedia of Advertising

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Type Book
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"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket.

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Title Statements

  • Full title :Concise Encyclopedia of Advertising.

Summary

"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket.

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Edition Statements

  • Publication Date:2005.

Publication Statements

  • Publisher(s):Haworth Press, Inc
  • Place of Publication:Place of publication not identified
  • Language:eng
  • Publication Date:2005.

Notes

Title from content provider.

The Physical Object

  • Description:1 online resource

Edition Identifiers

  • ISBN:0789022109, 9780789022103, 0789022117, 9780789022110
  • oclc:ocn887156956
  • LC Classification:HF5803
  • Dewey Decimal:659.103

Subjects

advertising Advertising -- Encyclopedias Encyclopedias Publicité -- Encyclopédies

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