Consumer Behavior, 11/e
The 11th edition of Consumer Behavior has been offers a comprehensive view of the leaping progress made towards the inevitable synthesis of media, entertainment content, and marketing. In this edition, we have introduced new topics like behavioral targeting, customizing products and promotional messages, predictive analytics, reaching & ldquoeyeballs"" instead of demographic groups, tracking online navigation and analyzing websites' visits, gauging word-of-mouth and opinion leadership online, c…
Read More ↓Title Statements
- Full title :Consumer Behavior, 11/e.
Summary
The 11th edition of Consumer Behavior has been offers a comprehensive view of the leaping progress made towards the inevitable synthesis of media, entertainment content, and marketing. In this edition, we have introduced new topics like behavioral targeting, customizing products and promotional messages, predictive analytics, reaching & ldquoeyeballs"" instead of demographic groups, tracking online navigation and analyzing websites' visits, gauging word-of-mouth and opinion leadership online, consumer-generated advertising, and new media platforms, such as mobile and apps advertising. A qualita.
Read More ↓Edition Statements
- Publication Date:2015.
- Edition:11th ed
Publication Statements
- Publisher(s):Pearson India
- Language:eng
- Publication Date:2015.
The Physical Object
- Description:1 online resource (537 pages)
Edition Identifiers
- ISBN:9789332544789, 9332544786
- oclc:on1024271884
Writers
No reviews yet. Be the first to rate this work.
Files & Downloads
-
Consumer behavior -- (.pdf)
PDF · 12.7 MB · updated
Rate & Review