Consumer behavior

Consumer behavior

by Schiffman, Leon G.

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Title Statements

  • Full title :Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.

Edition Statements

  • Publication Date:©2015.
  • Edition:11th ed

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow
  • Language:ara
  • Publication Date:©2015.

The Physical Object

  • Description:492 p. : : ill. (col.), portraits ; : 28 cm.

Edition Identifiers

  • ISBN:9780273787136, 0273787136
  • oclc:on1158650286
  • LC Classification:HF5415.32

Subjects

Consumers Diffusion of Innovation Diffusion of innovations Études de motivation (Marketing) Innovations -- Diffusion Motivation research (Marketing)

Writers

Schiffman, Leon G. Wisenblit, Joseph

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