Consumer behavior

"The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need."

Understanding consumer behavior -- Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Problem recognition and information search -- Judgment and decision-making based on high effort -- Judgment and decision-making based on low effort -- Post-decision processes -- Social influences on consumer behavior -- Consumer diversity -- Household and social class influences --Psychographics: values, personality, and lifestyles -- Innovations: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics, and social responsibility in today's consumer society.