Title Statements
- Full title :Consumer Behavior.
Edition Statements
- Publication Date:2016.
- Edition:7th ed
Publication Statements
- Publisher(s):Cengage Learning
- Place of Publication:Belmont
- Language:eng
- Publication Date:2016.
Notes
3-4 Comprehension and Consumer Behavior.
The Physical Object
- Description:1 online resource (545 pages)
Edition Identifiers
- ISBN:9781337514804, 1337514802
- oclc:on1021805783
- LC Classification:HF5415.32
- Dewey Decimal:658.8342
Table of Contents
Cover; Title; Statement; Copyright; Dedication; About the Authors; Brief Contents; Contents; Preface; Part 1: An Introduction toConsumer Behavior; Ch 1: Understanding Consumer Behavior; 1-1 Defining Consumer Behavior; 1-1a Consumer Behavior Involves Goods, Services, Activities, Experiences, People, and Ideas; 1-1b Consumer Behavior Involves More than Buying; 1-1c Consumer Behavior Is a Dynamic Process; 1-1d Consumer Behavior Can Involve Many People; 1-1e Consumer Behavior Involves Many Decisions; 1-1f Consumer Behavior Involves Emotions and Coping; 1-2 What Affects Consumer Behavior.
1-2a The Psychological Core: Internal Consumer Processes1-2b The Process of Making Decisions; 1-2c The Consumerâ#x80;#x99;s Culture: External Processes; 1-2d Consumer Behavior Outcomes and Issues; 1-3 Who Benefits from the Study of Consumer Behavior; 1-3a Marketing Managers; 1-3b Ethicists and Advocacy Groups; 1-3c Public Policy Makers and Regulators; 1-3d Academics; 1-3e Consumers and Society; 1-4 Making Business Decisions Based on the Marketing Implications of Consumer Behavior; 1-4a Developing and Implementing Customer-Oriented Strategy; 1-4b Selecting the Target Market; 1-4c Developing Products.
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