Consumer behavior

Consumer behavior

by Hoyer, Wayne D.

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Title Statements

  • Full title :Consumer behavior / Wayne D. Hoyer, University of Texas; Deborah J. MacInnis, University of Southern California; Rik Pieters, Tilburg University.

Edition Statements

  • Publication Date:©2018
  • Edition:Seventh edition

Publication Statements

  • Publisher(s):Cengage Learning
  • Place of Publication:Australia
  • Language:eng
  • Publication Date:©2018

The Physical Object

  • Description:xviii, 525 Seiten : : Illustrationen, Diagramme

Edition Identifiers

  • ISBN:9781305507272, 1305507274
  • oclc:ocn993008112
  • Dewey Decimal:658.8342

Subjects

Consommateurs -- Comportement Consumer behavior Verbraucherforschung Verbraucherverhalten

Writers

Hoyer, Wayne D. MacInnis, Deborah J. Pieters, Rik

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