Consumer behavior

Consumer behavior

by Hoyer, Wayne D.

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Title Statements

  • Full title :Consumer behavior / Wayne D. Hoyer [and four others].

Edition Statements

  • Publication Date:©2018
  • Edition:Asia-Pacific edition / Seventh edition

Publication Statements

  • Publisher(s):Cengage Learning
  • Place of Publication:South Melbourne, Vic ; Boston, MA
  • Language:eng
  • Publication Date:©2018

The Physical Object

  • Description:2 volumes : : color illustrations ; : 28 cm

Edition Identifiers

  • ISBN:9781305507272, 1305507274, 9780170362016, 0170362019
  • oclc:on1060183059
  • LC Classification:HF5415.32 .H852 2018

Subjects

Consommateurs -- Comportement Consumer behavior Consumers

Writers

Hoyer, Wayne D. Chan, Eugene MacInnis, Deborah J. Northey, Gavin Pieters, Rik

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