Consumer behavior

Consumer behavior

by Hoyer, Wayne D.

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Title Statements

  • Full title :Consumer behavior / Wayne D. Hoyer (University of Texas, Austin), Deborah J. McInnis (University of Southern California), Rik Pieters (Tilburg University).

Edition Statements

  • Publication Date:©2018
  • Edition:7th Edition

Publication Statements

  • Publisher(s):Cengage Learning
  • Place of Publication:Australia
  • Language:eng
  • Publication Date:©2018

The Physical Object

  • Description:xviii, 525 pagine : : illustrazioni ; : 28 cm

Edition Identifiers

  • ISBN:9781305507272, 1305507274
  • oclc:on1115100505
  • LC Classification:V20175 14 1-5

Subjects

Consumatori -- Testi universitari. -- C…

Writers

Hoyer, Wayne D. MacInnis, Deborah J. Pieters, Rik

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