Consumer behavior

by Hoyer, Wayne D.

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Title Statements

Full title :Consumer behavior / Wayne D. Hoyer, University of texas, Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Tilburg University.

Edition Statements

Publication Date:©2018
Edition:7th edition

Publication Statements

Publisher(s):Cengage Learning
Place of Publication:Boston, MA, USA
Language:fre
Publication Date:©2018

Notes

Document ayant un copyright de 2018 mais qui a été reçu en janvier 2017.

The Physical Object

Description:xvii, 525 pages : : illustrations en couleur ; : 28 cm

Edition Identifiers

ISBN:9781305507272, 1305507274
oclc:ocn971474041
LC Classification:HF5415.32

Subjects

Consommateurs -- Attitudes Consommateurs -- Prise de décision Consommateurs -- Problèmes et exercices… Consumer behavior Consumer behavior -- Problems, exercise… Consumers -- Attitudes Consumers -- Decision making Problems and exercises