Consumer behavior

by Schiffman, Leon G.

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Title Statements

Full title :Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.

Edition Statements

Publication Date:©2010
Edition:Tenth edition

Publication Statements

Publisher(s):Prentice Hall, an imprint of Pearson Education Inc
Place of Publication:Upper Saddle River, N.J
Language:eng
Publication Date:©2010

The Physical Object

Description:xviii, 518 pages, N-1 to N-25, G-1 to G-12, I-1 to I-18 pages : : illustrations (some color) ; : 29 cm

Edition Identifiers

ISBN:9780135053010, 0135053013, 9780137006700, 0137006705
oclc:ocn297146316
LC Classification:HF5415.32
Dewey Decimal:658.8/342

Part one. Introduction -- Part two. The consumer as an individual -- Part three. Consumers in their social and cultural settings -- Part four. The consumer's decision-making process and ethical dimensions.

Subjects

Consommateurs -- Comportement Consumer behavior Consumer behavior -- Study and teaching Consumer behavior -- Textbooks Études de motivation (Marketing) Études de motivation (Marketing) -- Étu… Motivation research (Marketing) Motivation research (Marketing) -- Stud… Motivation research (Marketing) -- Text… Verbraucherforschung Verbraucherverhalten