Consumer behavior
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Book
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Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
Read More ↓Title Statements
- Full title :Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk, in collaboration with Joseph Wisenblit.
Summary
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
Read More ↓Edition Statements
- Publication Date:©2010
- Edition:10th ed., Global ed
Publication Statements
- Publisher(s):Pearson Education
- Place of Publication:Upper Saddle River, N.J
- Language:eng
- Publication Date:©2010
The Physical Object
- Description:592 pages ; : 28 cm.
Edition Identifiers
- ISBN:9780137006700, 0137006705, 9780135053010, 0135053013
- oclc:ocn982668398
- LC Classification:HF5415.32
- Dewey Decimal:658.8342
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Comportamiento del consumidor -- (.pdf)
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