Consumer Behavior

Consumer Behavior

by Hoyer, Wayne D.

Type Book
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This book combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, it includes an increased emp…

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Title Statements

  • Full title :Consumer Behavior.

Summary

This book combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, it includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, this book provides a thorough, engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

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Edition Statements

  • Publication Date:2012.
  • Edition:6th ed

Publication Statements

  • Publisher(s):Cengage Learning US
  • Place of Publication:Mason, OH
  • Language:eng
  • Publication Date:2012.

The Physical Object

  • Description:1 online resource (563 pages)

Edition Identifiers

  • ISBN:9781285529165, 1285529162
  • oclc:ocn945873650
  • LC Classification:HF5415.32
  • Dewey Decimal:658.8342

Table of Contents

35211_fm_ptg01_i-xx.pdf; 35211_ch01_ptg01_001-027.pdf; 35211_ch01app_ptg01_028-042.pdf; 35211_ch02_ptg01_043-071.pdf; 35211_ch03_ptg01_072-098.pdf; 35211_ch04_ptg01_099-126.pdf; 35211_ch05_ptg01_127-156.pdf; 35211_ch06_ptg01_157-182.pdf; 35211_ch07_ptg01_183-212.pdf; 35211_ch08_ptg01_213-240.pdf; 35211_ch09_ptg01_241-266.pdf; 35211_ch10_ptg01_267-296.pdf; 35211_ch11_ptg01_297-328.pdf; 35211_ch12_ptg01_329-354.pdf; 35211_ch13_ptg01_355-381.pdf; 35211_ch14_ptg01_382-412.pdf; 35211_ch15_ptg01_413-441.pdf; 35211_ch16_ptg01_442-471.pdf; 35211_ch17_ptg01_472-498.pdf; 35211_gloss_ptg01_G1-G8.pdf.

35211_nindx_ptg01_I1-I19.pdf35211_pindx_ptg01_I20-I24.pdf; 35211_sindx_ptg01_I25-I34.pdf.

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Subjects

Consommateurs -- Comportement Consumer behavior

Writers

Hoyer, Wayne D. MacInnis, Deborah J. Pieters, Rik

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  • Consumer Behavior -- (.pdf)

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