Consumer behavior

Consumer behavior

by Hoyer, Wayne D.

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Title Statements

  • Full title :Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis.

Edition Statements

  • Publication Date:©2010.
  • Edition:5th ed., International ed

Publication Statements

The Physical Object

  • Description:xxiv, 493, [151] p. : : ill. ; : 27 cm

Edition Identifiers

  • ISBN:9780324834277, 9780547079929, 0547079923, 0324834276
  • oclc:ocn779887099
  • LC Classification:HF5415.32

Subjects

comportement du consommateur Consommateurs -- Attitudes Consommateurs -- Prise de décision Consommateurs -- Problèmes et exercices… Consumer behavior Consumer behavior -- Problems, exercise… Consumers -- Attitudes Consumers -- Decision making Problèmes et exercices (Descripteur de … Problems and exercises

Writers

Hoyer, Wayne D. MacInnis, Deborah J.

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