Consumer Psychology

Type Book

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Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

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Title Statements

Full title :Consumer Psychology.

Summary

Edition Statements

Publication Date:2010.

Publication Statements

Publisher(s):McGraw-Hill Education
Place of Publication:Maidenhead
Language:eng
Publication Date:2010.

The Physical Object

Description:1 online resource (274 pages)

Edition Identifiers

ISBN:9780335239795, 033523979X, 9780335229284, 033522928X
oclc:ocn781448479
LC Classification:HF5415.32 .J36 2010
Dewey Decimal:658.8342

Front cover; Half title page; Title page; Copyright page; Contents; Preface; Acknowledgements; 1 Consumer Psychology: What it is and how it emerged; 2 Consumer memory and learning; 3 Perception and attention; 4 Identity and consumption; 5 The emotional consumer; 6 Attitudes; 7 Advertising psychology; 8 Motivational determinants of consumer behaviour; 9 Consumer decision-making and brand loyalty; 10 The Internet; 11 Children as consumers; 12 Consumption and happiness; 13 Consumers and the environment; References; Author index; Subject index; Back cover.