Contagious metaphor
The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates w…
Read More ↓Title Statements
- Full title :Contagious metaphor / Peta Mitchell.
Summary
The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood
Read More ↓Edition Statements
- Publication Date:©2012.
Publication Statements
- Publisher(s):Continuum Publishing Corporation
- Place of Publication:London
- Language:eng
- Publication Date:©2012.
The Physical Object
- Description:1 online resource
Edition Identifiers
- ISBN:9781441132734, 1441132732, 9781283853378, 128385337X, 9781441197436, 1441197435, 9781441104212, 1441104216, 9781472542335, 1472542339
- oclc:ocn819816855
- LC Classification:P301.5.M48
- Dewey Decimal:808/.032
Table of Contents
Contagious metaphor -- Pestilence and poison winds: literary contagions and the endurance of miasma theory -- The French fin de siècle and the birth of social contagion theory -- The contagion of example -- Infectious ideas: Dawkins, meme theory, and the politics of metaphor -- Networks of contagion.
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